Exhibitors, partnerships and co-hosting
Planning exhibitor access without disrupting conference learning
Exhibitors want time with delegates, and the programme committee wants delegates in their seats.
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The short answer
Decide what the exhibition is allowed to compete with. Give exhibitors protected contact time in breaks, keep session rooms free of exhibitor activity, and agree the move-in and move-out windows with the venue before any package is sold.
The rule of thumb is simple: the programme sets the clock, and exhibitor access is scheduled around it, not the other way round.
Start from the programme, not the floor plan
List the sessions delegates must not miss, then mark the breaks, lunch and any reception as the contact windows. The exhibition area can sit where delegates already pass, but it should not be the only route to a session room.
Ask the programme committee which sessions carry the most value for the audience, and treat those as protected.
Decisions to settle early
| Decision | Options | Owner | Check with |
|---|---|---|---|
| Where the exhibition sits | Foyer, separate hall, or beside the catering | Event owner | Venue, on usable floor space |
| Contact time | Breaks only, or also open during lighter sessions | Programme committee | Exhibitor feedback from last year |
| Noise and activity limits | No amplified demos near session rooms | Event owner | Venue house rules |
| Exhibitor passes | Exhibition-only or full programme access | Secretariat | Finance, on pricing |
| Move-in and move-out | Before first session and after last, or overnight | Project lead or secretariat | Venue, on approved access windows |
Handling move-in and move-out
Deliveries compete for lifts, loading bays and corridors that delegates also use. Ask the venue to confirm in writing the approved access windows and any lift or loading restrictions.
A simple load-in and delivery-slot planner turns those windows into a timetable and shows where two deliveries collide. Safety and structural questions stay with the venue and the appointed specialists.
Keeping delegates and exhibitors both satisfied
- Publish the contact windows in the programme so delegates know when to visit.
- Brief exhibitors on break timings and what is not allowed during sessions.
- Give a named contact on site for exhibitor questions, so presenters are not interrupted.
- Review the first break on the day, and adjust signage rather than the programme.
Where this connects to your packages
Access terms belong in the package definition, so exhibitors know what they are buying. See separating exhibitor and sponsorship packages and the exhibitor manual for where to record them.
Worked example · Fictional example
A fictional medical-device forum protects its morning sessions
Fictional organisation and figures, for illustration only.
The Fictional Clinical Engineering Forum plans a one-day event for about 220 delegates, with 14 tables in the foyer. In the first draft, exhibitors could set up until 8.30 and the first session started at 9.00.
After reviewing the venue's access windows, the secretariat moves set-up to the evening before and keeps the foyer closed to demos during sessions. Tables open at break times only, shown in the programme. A named exhibitor contact handles questions so session chairs are not interrupted.
Use this yourself
Exhibitor access plan template
Copy and fill in before exhibitor packages open.
- Protected sessions (list):
- Exhibition contact windows (times):
- Exhibition location and route to session rooms:
- Activity and noise rules near session rooms:
- Exhibitor pass types and what each allows:
- Move-in window confirmed by venue (date, time, source):
- Move-out window confirmed by venue (date, time, source):
- Lift or loading restrictions confirmed by venue:
- On-site exhibitor contact (name, role):
- Last review before event (date, owner):
Open the tool: Sponsor rights and exclusivity conflict checker
Handle it in-house, or bring in help?
Your team can usually handle this when
- A small exhibition with few tables and a simple venue layout.
- One person owns both the programme and the exhibition.
- The venue has already confirmed access windows in writing.
Outside planning help earns its fee when
- Several exhibitors need power, large deliveries or overnight set-up.
- Programme and exhibition belong to different teams that disagree on timing.
- The venue has strict access windows and many suppliers share them.
Need exhibitor access planned alongside the programme?
A conference project lead can coordinate the access plan between the programme committee, the venue and exhibitors, and keep move-in and move-out windows in one timetable. An Event Blueprint can document the responsibilities and venue requirements. This is coordination of the workstream, not exhibitor sales.
Questions organisers ask
Should exhibitors be allowed into session rooms?
That is a programme decision. Many organisers keep session rooms for delegates and speakers, and give exhibitors their own contact windows.
How early can exhibitors set up?
Only the venue can confirm this. Ask for the approved access windows in writing and plan from those.
Do exhibitor passes include lunch and sessions?
Decide it in the package and state it plainly. Check cost and catering numbers with finance and the venue.
Related resources
Content record: Draft. Written from the cited sources and checked by automated rules; not yet independently reviewed.